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  • Rudy Rosen Fundraising Book

Money for the Cause: A Complete Guide to Event Fundraising

by Rudolph A. Rosen

A seasoned nonprofit executive and university professor shares proven principles of organizing and staging successful fundraising events to benefit any charitable organization or cause—from black-tie to backyard.

Reserve your copy now from the Texas A&M University Press.

Reserve your copy nowClick here to visit the Texas A&M University Press and reserve your copy

About the book:

With more than 1.3 million charities and foundations in the United States, there has never been a greater need for raising the funds necessary to promote the causes that will help build a sustainable future. In Money for the Cause: A Complete Guide to Event Fundraising, veteran nonprofit executive director Rudolph A. Rosen lays out field-tested approaches that have been among those that helped him and the teams of volunteers and professionals he has worked with raise over $3 billion for environmental conservation.

As Rosen explains, fundraising events can range from elite, black-tie affairs in large cities to basement banquets and backyard barbeques in small-town America. Money for the Cause runs the gamut, demonstrating methods adaptable to most situations and illustrating both basic and advanced techniques that can be duplicated by everyone from novice volunteers to experienced event planners.

Each chapter begins with a pertinent, real-life anecdote and focuses on major areas of event fundraising: business plans and budgets, raffles and auctions, tax and liability matters, contract negotiation, games and prizes, site selection, food service, entertainment, publicity, mission promotion, food and drink service, and effective team building and use of volunteers. The author applies each topic to the widest possible range of events, providing practical detail and giving multiple examples to cover the differences in types of organizations and their fundraising activities.

Whatever the cause may be, Money for the Cause: A Complete Guide to Event Fundraising is both a textbook and a practical reference that will be indispensable to anyone involved in mission-driven organizations, whether as a volunteer, a professional, a student, or an educator.

About the author:

RUDOLPH A. ROSEN is a professor at Texas State University’s River Systems Institute and Biology Department, where he also directs the Conservation Leadership Initiative, focusing on teaching and research on nonprofit conservation institutions. He was responsible for hosting the world’s largest fundraiser for wildlife, an annual $8-million event, as executive director of an international organization. Another organization he helped manage held nearly 5,000 fundraising events each year. Rosen has previously served in top executive and leadership positions for National Wildlife Federation, Ducks Unlimited, Safari Club International and its foundation, Oregon Department of Fish and Wildlife, and Texas Parks and Wildlife. He is also president of a professional management company specializing in highly personalized services in start-up and turnaround of nonprofit organizations and management of conferences and meeting events.

About the illustrator:

Money for the Cause: A Complete Guide to Event Fundraising is illustrated with the fundraising art of renowned artist, Katie Dobson Cundiff. Illustrations in this website are drawn from Ms. Cundiff’s work used in the book.

See Table of ContentsClick here to see the Table of Contents for Money for the Cause

Rudy Rosen

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Rudy Rosen is a nonprofit organization and agency executive, author, speaker and university professor. Click here for more about Rudy.

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Money for the Cause by Rudolph Rosen. Click Here: Texas A&M University Press.

Peer-reviewed fundraising textbook for beginner through veteran fundraising professionals.

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    Buy Texas Aquatic Science

    Texas Aquatic Science by Rudolph Rosen. Click Here: Texas A&M University Press.

    A textbook for middle and high school students and adult learners, from molecules to ecosystems and headwaters to ocean, Texas Aquatic Science brings learning about water to life.

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    Advice and Comment Titles

    • The Fundable 501(c)(3) or (c)(4)
    • Nonprofit Leadership – “Fit” May Not Equal Competency or Skill
    • Increase Nonprofit Organization Income by Publishing
    • Strategic Plans for Nonprofit Organizations? Yes, when they count!
    • Lands Conservancy Funding Done Conservatively
    • Nonprofit Organization Leadership versus Management
    • Nonprofit Business Plan
    • Fundraising strategy choices require focus
    • Making Money from Conferences and Conventions
    • Nonprofit CEO recruitment risks: Insider advantage vs. association management expertise
    • Training for Nonprofit Organization Employment
    • Fundraising success is possible!
    • Fundraising events can be a real circus!
    • Empower an Advocacy Army for Your Nonprofit
    • Finance nonprofit organization growth for financial stability?
    • Leadership Competency versus Charisma
    • Charity fundraising auction event: seven hints for success
    • Fundraising Events Must Offer Something for Everyone
    • Nonprofit strategic planning dilemma
    • Fundraising events or other means to find net revenue
    • Fundraising fun for the whole family
    • Fundraising Jobs: Turnover and Retention
    • Donors and the Gifts they Give

    Categories

    • Advocacy and governmental affairs
    • Budget and finance
    • Conferences
    • Education
    • Events
    • Fundraising
    • General subjects
    • Major donor stewardship
    • Management
    • Nonprofit board governance
    • Strategic and operational planning
    Artwork by Katie Dobson Cundiff used by permission. Ms. Dobson's artwork has been used for fundraising by nonprofit mission-driven organizations throughout the United States. Ms. Cundiff illustrated Money for the Cause: A Complete Guide to Event Fundraising by Rudolph Rosen. The book was published by Texas A&M University Press. Please visit Ms. Cundiff's website at www.dobsonart.com


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