1. Introduction
2. Why Hold an Event?
3. The Secret to Successful Event Fundraising in Good Times and Bad
4. Organizing for Success
PART 1 Learning the Basics
5. Event Business Plan
6. Programs, Policies, and Procedures
7. Negotiating Agreements with Service Providers
PART 2 Creating the Perfect Setting
8. Site Selection, Rooms, and Setup
9. Food Service
10. Entertainment and the Master of Ceremonies
11. The Mission and Strategic Speech Making
12. Publicity
13. Donation Acquisition
PART 3 Conducting the Fundraising
14. Tickets and Other Advance “Sales”
15. The Live Auction
16. The Silent Auction
17. Raffles and Other Moneymakers
18. Putting It All Together
19. The Big Event
PART 4 Applying the Rules and Covering All the Angles
20. Laws, Risks, and Liabilities
21. Tax Matters
22. Ethics and Security
PART 5 Honing to a Fine Edge
23. After the Event
24. Advanced Techniques
25. Where to Go from Here
NONPROFIT RESOURCES FOR NONPROFITS
INDEX